Commercials get more and more aggressive, no doubt!
I would roughly classify the most upsetting ones in three different groups:
1. The most provocative & the nastiest ones: I'm sitting on my sofa trying to relax after a hard day at work and I'm watching my favorite evening show. It's time for commercials.
The first one starts with a death poll of people who had a certain virus (I intentionally would not mention any names of deadly viruses since I do not want to transfer the bad feeling from the commercials). The ad tries to sell me a vaccine against that virus. It actually tries to convince me and all other viewers that one does not have any other choice but to vaccinate themselves, their relatives and all their closest ones in order to avoid the fatal virus. They replay this ad in every commercial break!
OK, we may buy it, but, please, do not put us on the verge of tears or make us think about death every forty minutes or so just because you want us to buy your product!
2. The less provocative but still nasty ones: Again, I'm sitting on my sofa trying to relax after a hard day at work and I'm watching my favorite evening show. It's time for commercials.
They show a social commercial about abandoned children who would not even have a piece of bread for dinner unless the viewers send them money through instant messages. While watching the commercial I remember a friend of mine who is a teacher on a minimum salary, trying to raise her three children with her husband who happened to be a teacher on a minimum salary as well. They hardly have enough cash to pay their bills. I've seen them several times unable to resist the appeal from the TV screens and sending messages to help these children in need, even though they were hardly able to supply food to their own children.
I wonder why they do not they show these commercials on 50-inch TV screens in the luxury hotels where rich people could see them and react. Why are those commercials torturing the ordinary people watching TVs at home but not, for instance, the politicians who are relaxing in posh SPA resorts at the same time?
3. The dull ones: I'm sitting on my sofa trying to relax after a hard day at work and I'm watching my favorite evening show. I spill a greasy sauce on my shirt. It's time for commercials. I wonder what they'll come up this time with?!
An unknown lady in a black evening dress takes a 5-litre detergent out of her bag during a ballet concert just to show what she washes her brother's stage clothes with. Her brother, on the other hand, smiles back at her while rehearsing on stage when he sees his favorite detergent!
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I'm sitting on my sofa trying to relax after a hard day at work and I'm watching my favorite evening show. It's time for commercials.... I cannot stand it anymore and I turn off the TV.... I'm finally relaxing!
